Maximizing Holiday Sales with Indoor DOOH Screens: Winning Strategies for the 2024 Shopping Season

How Indoor DOOH Screens Can Win Big During the 2024 Holiday Shopping Season

As the holiday season approaches, retailers everywhere gear up for their most critical time of the year—and 2024 is set to surpass all expectations. Shoppers are blending in-store visits with online research, and their spending is projected to reach record highs. This creates an incredible opportunity for brands to leverage the power of Indoor Digital Out-of-Home (DOOH) advertising. Placed in high-traffic environments like malls and supermarkets, indoor DOOH screens offer businesses the chance to engage consumers when they are in the holiday shopping mindset. By delivering timely, relevant, and eye-catching content, brands can boost sales, build awareness, and make the most of this festive shopping period. The question is: how can your business tap into this holiday shopping frenzy with the help of indoor DOOH?

What’s Trending in 2024 Holiday Shopping?

This year, holiday shopping is forecasted to hit $1 trillion. That’s a lot of gifts, impulse buys, and last-minute shopping! Out of that, $241 billion will come from online sales, which represents an 8.4% increase compared to last year. But it’s not all about sitting on your couch browsing on your phone—although 53.2% of online sales are expected to happen on mobile devices​

Consumers are already getting a jump on holiday shopping. About 29% of shoppers are starting early, aiming to avoid last-minute rushes or shipping delays​. And while online shopping remains huge, brick-and-mortar stores are still very much alive and part of the holiday experience, especially for those last-minute, in-person purchases. In fact, 85% of shoppers plan to hit online stores, but many will still rely on physical stores to finalize their purchases​.

Why Indoor DOOH Works So Well

Indoor DOOH screens are placed in high-traffic areas—exactly where holiday shoppers spend their time. Here’s why they’re so effective:

1. Targeting Shoppers in the Right Place at the Right Time: Indoor screens reach people when they’re already shopping or preparing to make a purchase. Think about someone browsing at the mall or picking up groceries for holiday dinners—this is the perfect moment for ads about gifts or special offers to grab their attention.
2. Promoting Real-Time Deals: Holidays are prime time for impulse buys, and 60% of holiday shoppers say they’ll make at least one unplanned purchase​. Indoor DOOH screens can display timely offers, like limited-time discounts or last-minute gift ideas. This taps into the spontaneous nature of holiday shopping.
3. Connecting Digital and In-Person Shopping: Many consumers are researching products online and then purchasing in stores. Indoor DOOH screens help bridge this gap by promoting services like “buy online, pick up in-store.” Shoppers can see a deal on a screen while shopping and quickly complete the purchase on their phone or pick it up right there.
4. Personalized and Localized Ads: These screens can also adjust their content depending on the time of day, the store location, or even what’s happening in the area. Maybe it’s showing breakfast deals near a cafe in the morning or highlighting toys and gadgets near department stores in the afternoon. This flexibility is key to making ads feel relevant and personalized.
5. Building a Seamless Experience: During the holidays, consumers want convenience, and many are interested in services like Buy Now, Pay Later (BNPL), which will see $993 million spent on Cyber Monday alone​. DOOH screens can remind shoppers of these options right at the point of sale, making the buying process smoother and more enticing.

Why 2024 is the Year for Indoor DOOH

The ability of indoor DOOH screens to deliver timely, relevant content makes it a powerful tool for brands during the holidays. Indoor DOOH advertising offers flexibility, relevance, and ability to amplify broader marketing campaigns. It works seamlessly with other channels, such as social media or email marketing, to reinforce brand messages. Research shows that 73% of consumers expect real-time updates during their shopping journey . DOOH screens can provide these updates, from notifying shoppers about stock levels to promoting limited-time offers. Moreover, 90% of consumers expect a personalized shopping experience, and DOOH enables brands to meet these expectations by delivering tailored messages in real time .

Interactive features like QR codes or localized promotions allow for deeper engagement, too. This type of omnichannel approach helps brands stay connected to shoppers, whether they’re looking for deals online or hunting for gifts in-store.

Conclusion

The holiday shopping season in 2024 is poised to be bigger than ever, with consumer behavior reflecting a blend of digital engagement and in-person experiences. For retailers, indoor DOOH screens provide a powerful way to capture attention, drive conversions, and increase sales during the holidays. With the ability to deliver real-time, personalized content, these screens help brands stay relevant and top-of-mind in a competitive retail environment. By embracing this growing trend, brands can stay competitive and maximize their visibility during one of the most critical shopping periods of the year.

References:

2024 Holiday Shopping Trends, statistics & insights | Adobe. Available at: https://business.adobe.com/resources/holiday-shopping-report.html 

Kristensen, E. (2023) 19 Key Holiday Shopping Statistics You Need To Know (2024), Customer-Centric Marketing Automation Platform. Available at: https://www.drip.com/blog/holiday-shopping-statistics  

2024 Deloitte Holiday Retail Survey (2024) Deloitte Insights. Available at: https://www2.deloitte.com/us/en/insights/industry/retail-distribution/holiday-retail-sales-consumer-survey.html