How did Dolphin Digital help achieve a 20% product sales lift for stores under ABG?
Feb 28, 2025
Dolphin Digital OOH Media helped ABG stores boost sales by 20% through targeted in-store digital screens, driving engagement and ad revenue.
Introduction
Affordable Buying Group (ABG) has supported independent convenience stores, gas stations, and truck stops since 2010. To help its members stay competitive, ABG partnered with Dolphin Digital OOH Media, integrating digital screens into 430+ stores to enhance customer engagement and drive sales.
Challenges
Convenience store owners face increasing competition, limited marketing budgets, and difficulty in monetizing store traffic. ABG sought a solution that would not only attract more customers but also generate additional revenue.
Solution: Digital OOH Advertising
ABG’s partnership with Dolphin Digital OOH Media introduced high-visibility digital screens that:
- Display dynamic promotions from national and local brands
- Help store owners drive foot traffic and enhance customer engagement
- Transform in-store environments with real-time, targeted advertising
Results & Impact
The implementation of DOOH screens led to:
- 20% increase in promoted product sales
- New revenue stream from ad placements
- Higher customer engagement, influencing purchase decisions
- Expanded brand partnerships with major CPG companies
Store Owner Testimonial
“Since installing Dolphin Digital screens, we’ve seen a noticeable uptick in sales for featured products. The additional ad revenue has been a game-changer.” – ABG Member Store Owner
Conclusion
By leveraging digital OOH advertising, ABG has empowered its members with modern, revenue-generating solutions. The integration of digital screens has not only enhanced in-store engagement but also provided a sustainable way to maximize profitability. As ABG continues to expand, it remains committed to driving innovation in convenience store marketing.