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Dolphin's Customer-Fueled Tech Revolution in Digital out-of-home Advertising

May 6, 2025

Dolphin is changing outdoor advertising by working closely with customers to build technology that solves real-world problems. Instead of creating tech in isolation, Dolphin designs unique signage systems based on what each customer actually needs. Their screens use GPS to show the right ad at the right place and time—like helping a coffee shop boost afternoon sales by targeting nearby people during the post-lunch dip. At sports bars, ads now blend smoothly with TV content, such as showing a craft beer promo right after a commercial break, creating a more natural viewing experience. In busy locations like malls, their screens can display different ads to different people at the same time, all controlled from one smart system. Dolphin’s technology is smart, seamless, and focused on real human connections—not just flashy displays.

Ever noticed how the most useful tech seems to read your mind? That's no accident. 

At Dolphin, we've cracked the code by embedding our customers' real-world challenges directly into our development DNA.

From the words of our VP, Engineering, John Thomas,

"Each customers' requirement will be unique, hence we design new signage solutions according to them"

Hence, instead of tech wizards conjuring solutions in isolation, we're co-creating the future of OOH advertising with the people who breathe it daily.

Game-Changing Tools Reshaping the Outdoor Landscape

Location Intelligence:

 Imagine walking past a screen that seems to read your mind—showing you exactly what you need right when you need it. Our GPS-powered targeting system transforms ordinary displays into context-aware storytellers that deliver precisely the right message at precisely the right moment.. That's not just advertising—it's opportunity meeting need in real-time.

Seamless Content Flow:

Picture yourself watching the championship game at your favorite sports bar. The tension builds, the game breaks for commercial—and instead of generic national ads, the screen smoothly transitions to a special on craft beer available just steps from your seat. This isn't science fiction—it's happening right now in our beta locations. We've eliminated that jarring disconnect between entertainment and advertising, creating a continuous experience that feels natural and enhances rather than interrupts the viewer journey

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Smart Screen Splitting: 

Not everyone in a shopping mall wants the same thing, not all ads appeal to everyone, and its so 1940s to show just ONE content piece on one screen.

Solution?

Our multi-zone display technology creates personalized experiences for diverse audiences simultaneously, all orchestrated from a single intelligent system. It's like having a brilliant conductor who ensures every section of the orchestra plays perfectly for their part of the audience—creating harmony from complexity while making it look effortless. The technical capabilities are impressive, but the real magic happens when technology becomes invisible and human connections take center stage. Every algorithm, sensor, and pixel is designed with a single purpose: creating meaningful moments between brands and people in the physical world. 

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Ready to see these innovations transform your advertising challenges into new possibilities?

Contact us at sales@dolphin-digital.com, or check our website Dolphin-digital.com