Through AMA's partnership with Dolphin Digital OOH Media, local retailers can boost sales and earn ad revenue using in-store digital screens—easy to set up, personalized with real-time content, and no tech skills required.
In a competitive retail environment, your store is more than just a place to sell—it's a powerful media platform. With the rise of in-store retail media networks, digital signage is helping stores generate new revenue, improve the shopping experience, and deliver personalized content powered by first-party data.
And through our partnership with the Alabama Merchants Association (AMA), we're helping independent retailers tap into this opportunity—without complex setup or high costs.
What Is In-Store Retail Media?
In-store retail media uses digital screens placed throughout a store—at entrances, aisles, pharmacies, and checkout—to show targeted ads to shoppers. When connected to first-party data (like loyalty programs or purchase history), these screens deliver more relevant, real-time messages that influence purchase decisions.
Retail leaders like Walmart and Tesco are investing heavily in in-store screens for a reason:
- 82% of purchases still happen in-store
- 62% of shoppers make impulse buys
- Digital screens can boost sales by up to 7%
How Dolphin Digital Makes It Easy for Small Retailers
At Dolphin Digital OOH Media, we’ve built one of the largest indoor DOOH networks in the U.S., with over 4000 screens in 90+ markets. We help independent retailers and small-format stores:
- Showcase in-store promotions and loyalty programs
- Earn passive revenue by displaying non-endemic ads (e.g., apps, financial services, local events)
- Tap into national brand campaigns with no extra effort
- Manage content quickly with a user-friendly platform
Partnering with AMA: Empowering Local Merchants
Through our partnership with the Alabama Merchants Association, AMA member stores now have access to Dolphin’s platform. AMA members can now easily install in-store digital display screens and promote store offers and programs.
Promote Instantly, with No Tech ExperienceJust scan a QR code and upload your store messages straight from your phone. Whether it’s a daily deal or a special announcement, content can go live in seconds—no design or software skills required.
Benefits include:
- Access to national and regional ad revenue
- Custom in-store content for events and promotions
- Tools for easy content scheduling
- A boost in foot traffic and shopper engagement
This is more than just a tech upgrade—it’s a business growth opportunity.
Smarter Ads with First-Party Data
Using your store’s own customer data, you can serve content that adapts in real time:
- Morning = breakfast deals
- Low inventory = alternate suggestions
- Local events = tailored promotions
This level of contextual advertising keeps messages relevant, boosts conversions, and enhances the customer journey.
From In-Store to Omnichannel Strategy
Retail media works best when it’s integrated. In-store signage should align with:
- Your website and app
- Email campaigns
- Social and loyalty touchpoints
A unified campaign across physical and digital channels improves brand recall and conversion. Studies show OOH drives online engagement 5–6x better than expected, making in-store media a key part of a connected strategy.
Conclusion: Every Store Has Untapped Potential
In-store digital signage is no longer just for big chains. With Dolphin’s network and AMA’s support, any store can become a high-value media asset—engaging customers, increasing revenue, and offering brands a new way to connect with real-world shoppers.
Want to learn more or get started? Contact Dolphin Digital OOH Media or connect through your AMA representative today.