ATM Up partnered with Dolphin Digital OOH Media to install digital screens on 100+ ATMs, replacing traditional signage. This solution increased customer engagement, boosted in-store visibility, and opened new revenue streams through targeted digital advertising.
Client: ATM Up – A Leading ATM Operator & Placement Service Provider
Solution: Digital ATM Topper Screens Across 100+ High-Traffic Locations
Background
ATM Up specializes in premium ATM placement, processing, and maintenance services, helping businesses increase foot traffic and generate additional revenue. While ATMs are essential financial touchpoints, traditional static signage lacked engagement. ATM Up wanted a solution that could enhance visibility, improve user experience, and unlock new revenue opportunities.
Challenges
ATM Up faced three key challenges:
- Traditional signage at ATMs was often ignored by customers..
- Businesses hosting ATMs needed a more effective way to drive in-store engagement..
- There was an opportunity to create an additional revenue stream through digital advertising
Solution
Dolphin Digital OOH Media partnered with ATM Up to install digital topper screens on ATMs across 100+ locations. These screens delivered targeted, high-visibility messaging at a moment when consumers were engaged and attentive.
Key features of the solution included:
- Dynamic Content Delivery – Unlike static signage, digital screens allowed for real-time content updates.
- Strategic Placement – ATMs are located in high-traffic areas, ensuring maximum exposure.
- Relevant Advertising – Ads for financial services, promotions, and local businesses were shown at the point of transaction.
Results
- ATM locations with digital topper screens saw a 20% increase in transactions.
- Digital signage attracted three times more customer attention compared to traditional signage.
- Businesses using ATM Up’s digital advertising option experienced greater brand visibility and foot traffic
- The addition of DOOH screens created a new revenue stream for ATM Up and its partner locations.
Conclusion
By integrating Dolphin Digital OOH Media’'s digital ATM topper screens, ATM Up successfully turned ATMs into high-impact advertising platforms. This approach not only enhanced customer engagement but also provided business owners with a more valuable and profitable ATM placement solution.r ATM operators looking to maximize engagement and revenue, digital signage is proving to be a game-changer