Dolphin Retail Media and SAVI iQ Partner to Connect Advertisers with Sports Fans at Tom’s Watch Bar
Apr 20, 2026
Dolphin Retail Media has partnered with SAVI iQ to bring Tom’s Watch Bar onto the SAVI Ad Network, creating a premium in-venue advertising channel for brands. With screens placed right in the middle of high-energy game-day environments—and many locations near major stadiums—this partnership allows advertisers to connect with highly engaged sports fans during pre-game, live games, and post-game moments, where attention and impact are at their highest.
Dolphin Retail Media and SAVI iQ Partner to Connect Advertisers with Sports Fans at Tom’s Watch Bar
Plano, April 20, 2026– Dolphin Retail Media and SAVI iQ today announced the activation of Tom’s Watch Bar locations on the SAVI Ad Network, creating a new premium hospitality channel for brands looking to reach highly engaged sports audiences. Through the collaboration, Dolphin Retail Media will bring national, regional, and local advertising demand to one of the fastest-growing sports bar brands in the United States.
The deployment expands Dolphin Retail Media’s access to premium in-venue advertising inventory, enabling brands to connect with fans during some of the most engaging moments in sports and social entertainment. The SAVI Ad Network connects venue-based screens with national and local advertising demand, while Dolphin Retail Media supports the initiative through its targeted advertising strategy, programmatic marketplace, and media sales partnerships.
Tom’s Watch Bar is known for delivering one of the most immersive sports viewing experiences, featuring massive screens, stadium-quality sound, and vibrant social atmospheres that draw dedicated fans in major urban markets. The Dolphin and SAVI collaboration unlocks a premium hospitality channel for advertisers looking to connect with sports fans in real-world settings where attention and engagement are at their highest– during major sporting events, game days, and peak social gatherings.
“The SAVI Ad Network allows venues like Tom’s Watch Bar to unlock new revenue from the displays they already operate through SAVI,” said Derek Wilson, CSO of SAVI iQ. “By connecting those screens to advertising demand through partners like Dolphin, we’re able to deliver measurable value to both venues and advertisers while elevating the fan experience.”
“Tom’s Watch Bar was built around creating unforgettable sports viewing experiences,” said Devon Gleason, Vice President of Brand Partnerships at Tom’s Watch Bar. “Integrating SAVI allows us to elevate our digital environments even further while introducing new ways for brands to connect with our guests. It’s an exciting step forward as we continue expanding our venues and enhancing the game-day atmosphere for fans.”
“Partnering with SAVI allows us to combine our retail media expertise and brand partnerships with a powerful AV and signage platform,” said Josey George, CEO at Dolphin Retail Media. “Together we’re enabling advertisers to engage with passionate audiences at the exact moments when excitement and attention are at their peak.”
As brands explore new ways to connect with consumers beyond traditional media, the SAVI -Dolphin partnership offers access to highly engaged audiences in premium hospitality environments, enabling venues to transform their screens into dynamic digital media channels while providing brands with targeted access to fans during the moments that matter most.
About Dolphin Retail Media
Dolphin is a digital out-of-home and tech-driven retail media platform that empowers brands to connect with consumers in high-traffic physical spaces via dynamic screens and data-informed solutions. More at www.dolphin-digital.com
About SAVI iQ
SAVI iQ is an AI-driven platform that unifies AV control, automation, digital signage, advertising, and connected devices into a single cloud-based ecosystem for commercial and residential environments. Designed to simplify deployment and ongoing management, the platform enables integrators, service providers, and businesses to create intelligent spaces that are easier to install, operate, and scale. The SAVI ecosystem spans control and automation hardware, professional audio, video distribution, lighting, networking, and the SAVI Ad Network—connecting screens with advertising demand and creating new recurring revenue opportunities for partners. More at www.saviiq.com
About Tom’s Watch Bar
Tom’s Watch Bar defines the ultimate sports-watching entertainment experience with its signature “All the Sports, All the Time” model. Featuring cutting-edge AV technology, wall-to-wall screens, and a menu that balances craveable classics with elevated offerings, Tom’s Watch Bar delivers an unmatched atmosphere for fans of every sport. Founded in 2014 and now operating 19 locations nationwide, Tom’s Watch Bar is rapidly expanding across major U.S. cities and entertainment hubs. More at www.tomswatchbar.com
