We grew smarter, not just bigger, building stronger partnerships, delivering high-impact campaigns, and expanding our presence across key markets. From meaningful collaborations to real-world moments that drive results, this year shaped who we are and where we’re headed next.
What a year it's been. 2025 wasn't just another 12 months on the calendar for Dolphin OOH; it was a defining year. We didn't just chase numbers- we pursued smarter partnerships, powered stronger campaigns, and solidified a clear evolution in how we approach Out of Home media. We grew our network, yes, but our real focus was on relevance, capturing those critical, real-world moments, and creating media that truly cuts through the noise.
Here’s the full scoop on what made 2025 so impactful.
A Foundation Built on Powerful Partnerships
Collaboration was absolutely critical to our growth this year. By linking arms with the best in the business—from tech innovators to major retailers and content platforms—we dramatically expanded both our reach and our capability.
A huge shout-out to our key media and technology partners, including, Passent Media, Dispension, NAKI, LED Tech, Savi IQ, FRA, Quantum OOH, American Indoor Billboards, and Digifli (WES). We also deepened our relationships with major brands and retailers like Staples, Avery Dennison, Seven Horse Liquor Stores & C-Stores, ZEE5, and IPC.
And on the programmatic front? Our work with VIOOH was a game-changer, simplifying the buying process and making our inventory accessible to a truly global audience. Every partnership matters because it allows us to scale responsibly and deliver high-impact, consistent experiences across every location.
Campaigns That Truly Connected
We had the privilege of work with major advertisers in 2025, spanning categories from CPG and healthcare to finance, entertainment, and travel.
The brands that trusted Dolphin this year are a testament to our impact: Coca-Cola, Ad Council, Novo Nordisk, Smirnoff, State Farm, Bank of America, Dexcom, DoorDash, Google, AT\&T, Wendy’s, Instacart, Norwegian Cruise Line, Florida Lottery, the City of New York Department of Social Services, and the Choctaw Nation were some of the major ones.
What made these campaigns shine wasn't just scale - it was context. Our ads ran where people are actively shopping, dining, waiting, and making purchase decisions. That *last-mile presence* helps our clients stay top-of-mind exactly when it counts. Whether it was a massive national awareness campaign or a hyper-targeted, market-specific execution, Dolphin screens delivered measurable performance and unparalleled flexibility.
Massive Network Milestones
Our network growth was nothing short of significant. We added new venues, pushed into new markets, and reinforced our strength in high-traffic indoor locations. But we went beyond the U.S. this year, officially expanding into Europe and Canada This reinforces Dolphin’s position as a truly global indoor OOH platform.
By the time the year wrapped up, we hit a few major milestones we’re incredibly proud of:
50 million+ monthly impressions delivered.
Over 600 million total impressions served in 2025.
This isn't just about adding more screens; it’s about smarter placement, better venue relationships, and seamless operational execution.
Our Brand Evolution: Focusing on the Human Connection
Perhaps the most important shift this year was our brand evolution. We moved away from just thinking in terms of numbers, views, and raw impressions. Our focus is now squarely on human relevance, convenience, and emotional connection. Our goal is simple: make Out of Home media feel meaningful, *not* interruptive.
This intentional shift led to a refreshed visual identity and a new guiding idea: AS Ooh! AS IT GETS.
This tagline isn't just a marketing slogan; it reflects how we approach everything—from the creative execution and screen placement to our client relationships. Our aim is to make OOH as impactful, engaging, and memorable as possible.
Looking Ahead to 2026
We're not just continuing the momentum from our defining year—we're hitting the gas pedal on innovation and expansion. It’s about 'smarter' and 'deeper' growth, and we're ready to unlock new possibilities.
Here’s the roadmap for a massive year ahead:
Programmatic Power: Making OOH buying as frictionless as digital with advanced targeting and real-time optimization (thanks, VIOOH!).
Data & AI Integration: Moving beyond impressions to leverage sophisticated data and AI, enabling creative to adjust automatically for ultimate contextual relevance.
Global Deepening: Expanding network density in Europe and Canada, and exploring new high-growth international territories. High-impact media, everywhere.
Venue Innovation: Rolling out new screen formats and interactive experiences in high-dwell-time venues, transforming a simple screen into a dynamic point of connection.
2026 is poised to be our year of intelligent growth- smarter networks, deeper partnerships, and media experiences that truly resonate with people. We're thrilled to have you on this journey.
Thank you to our amazing partners, our dedicated clients, and most importantly, the entire Dolphin team. You are the heart of everything we do.
As Ooh! As It Gets
