Broadcast Marketing Corp (BMC) – Driving Event Success with Dolphin Digital OOH Media
Aug 9, 2025
Broadcast Marketing Corp boosted attendance for Flip Circus and Professional Fighters League by teaming up with Dolphin Digital OOH Media. Through targeted indoor digital screens in six U.S. markets and interactive QR codes, the campaign achieved over 2 million impressions, turning local foot traffic into engaged ticket buyers.
How Dolphin Digital OOH Media Helped Turn Live Events Into Local Hits
When Broadcast Marketing Corp (BMC) brings events to town—whether it’s the dazzling Flip Circus or the high-energy Professional Fighters League—they know one thing: The more locals know, the bigger the crowd.
But in today’s world, attention is hard to catch. People walk past static billboards, scroll past online ads, and get distracted by a dozen notifications before they even consider buying a ticket.
So, how do you get the right message in front of the right people at the right time—and make it so easy for them to buy that they can’t resist?
That’s where Dolphin Digital OOH Media came in.
The Challenge:
Reaching locals where it counts
BMC already had great events. What they needed was:
- A scalable way to promote multiple shows in different cities
- Hyperlocal reach to connect with communities in 6 U.S. markets
- A way to turn awareness into action with measurable results
Large-format billboards were part of their mix, but they came with a limitation: people couldn’t instantly engage. BMC wanted more than just eyeballs—they wanted clicks, scans, and ticket sales.
The Solution:
Bringing events into people’s everyday spaces
We designed a strategy that met potential ticket buyers where they already were—inside retail stores, community hubs, and other high-traffic indoor locations.
Here’s how we made it work:
- Indoor Digital Screens – Bright, dynamic ads in prime foot-traffic areas.
- Multi-Market Coverage – Six different U.S. cities reached within one year.
- Interactive QR Codes – Instant ticket access with a quick scan—no remembering, no Googling, just buy-and-go.
The goal was simple: blend visibility with convenience so audiences could go from seeing the ad to securing their seat in seconds
The Results:
Big impact, clear numbers
Our campaigns delivered:
- 2 Million+ Verified Impressions
- 6 Local Markets Engaged
- Noticeable Boost in Ticket Sales driven by QR code scans
By putting the ads in places where people naturally had more dwell time—and making the next step as simple as lifting their phone—BMC saw stronger engagement than with traditional formats.
What BMC Said:
"Dolphin has been a great vendor for us, delivering results consistently. One of the biggest advantages is how accessible the screens are—people scan the QR codes in our ads, which we can’t achieve with large-format billboards. This has been extremely valuable to our campaigns.” – Broadcast Marketing Corp (BMC)
Why This Worked:
This campaign is proof that:
- Indoor DOOH is more than just awareness—it’s a conversion tool.
- QR codes make action instant, measurable, and easy.
- Local targeting builds stronger event turnout than blanket ads.
For live events, it’s not just about making noise—it’s about putting the ticket counter in people’s pockets.
If you’re ready to turn your event into the next local sensation, Dolphin Digital OOH Media can help you reach the right audience, in the right place, at the right time—and get them to act instantly.
Let’s talk about your next big show.