Digital signage is a sub-segment of signage. Digital signs display content such as digital photos, video, streaming media, and information using technologies such as LCD, LED, and projection. They are used to provide wayfinding, exhibitions, marketing, and outdoor advertising in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate structures, among other places.

Organizations can interact with their audiences where and when it matters most with digital signage. Digital signage may display everything from health and safety instructions to advertising, corporate marketing, and live social media feeds to digital wayfinding and live data dashboards.

Digital Signage Types

Based on the usage scenario, here are some examples of the most popular types of digital signage they are:

Public, corporate, sales, tourism, retail, restaurants, marketing, museums, exhibit & tradeshow, and education

Regardless of the type of business it serves, digital signage is an excellent asset to any business. For years, traditional print signage has served as a backbone of advertising. However, in the recent decade, businesses have become more reliant on electronic media to improve their marketing and advertising results.

1. There is only one medium for all types of content.

In fact, digital signage is a one-size-fits-all solution. It supports a wide range of media formats, including videos, text, photos, animations, social media, live news, emergency warnings, event listings, and a long list of others.

2. Be unique in the large pool of advertisements

Bright screens playing HD or 4K images will always have ten times the impact of a traditional ad poster since people are visual learners with short attention spans. Every business is now taking advantage of video content’s potential because it immediately grabs people’s attention.

3. Customers make smarter buying decisions, which promote sales

Screens have the capacity to influence a shopper’s purchase decision in favour of a better product. Customers are clever enough to assess the best prices available. And when consumers do it on their own, without a salesperson following them around the store, it increases the number of transactions for your business.

4. Real-time digital content and updates

We may expect real-time content to become one of the most popular sorts of material to be played on digital signs as more technologies join.

5. It is possible to schedule content.

It’s simple to schedule items to play at specific times during the day. As a result, the data is relevant to the audience and their demands.

Scheduling your digital signage content ahead of time can save you a lot of time and makes updating your screens much easier.

6. Reduction in Perceived Wait Time

When visitors are captivated by digital display content, thirty minutes in a waiting area feels like ten minutes.

7. Audience analytics (Survey)

Digital Signage Analytics is a computer vision system that offers important information about the audience interacting with the screen, such as the size, demographics, and preferences of the audience. Marketers can quickly figure out which content or advertisements are the most effective with their clients.

8. Display ads for non-competing business ads

When you have the attention of a highly engaged audience, you may advertise your organization as well as other non-competing organizations. You can sell ad space to other companies that target the same audience as you but offer different products and services.

9. You will never need to order replacement signs again.

A single typographical error on printed banners could result in business delays, confusion, and significant financial losses.

10. The employee network is created by the screen network.

Even if your staff is dispersed throughout the globe, digital signage is a wonderful tool for bringing them together.

NEW AUDIENCES CAN BE ATTRACTED

An excellent strategy to reach a large audience with a brand awareness campaign.  The signage is strategically positioned in high-traffic public areas to ensure that your message reaches as many people as possible.

SELECT A PRODUCT OR SERVICE TO BE THE CENTER OF ATTENTION.

Use photographs and videos that portray your product in the best possible light while showcasing its unique qualities in your advertising content to market your latest product range on digital displays.

DIGITAL SIGNAGE ADVERTISING IS WORTH EVERY PENNY SPENT

This method of marketing is frequently less expensive than print or digital marketing, and it produces more effective results on a smaller budget, making it an ideal choice for small firms or practitioners with restricted advertising budgets.

INCREASING SALES BY MAXIMISING EXPOSURE

Digital Signage drives sales and promotes business by maximizing its exposure.

Convenience stores are places where people come often as it all carries stuff that is needed for basic use. Placing digital signages in convenience stores is always the best option. Customers during their time in queues are usually considered waste but viewing ads played in signages are informative and awareness to them. Digital signages can also be used for directions in convenience stores.

Here, Dolphin Digital Signage for C-store TVs makes your product the customer attraction and promotes your business, and drives sales in C-Stores.